Long term executive support to help you scale on your own terms

online business management

just imagine

the impact your business could make on the world if…


…you were able to set boundaries for yourself and your business.


…you felt complete confidence in your systems, processes, client experience, and team.


…your business was set up to scale without you having to grind 24/7.

That reality can be yours, but you have to make it happen.

The Director of Operations (DOO) Retainer provides overworked, overwhelmed entrepreneurs with high-touch executive support that results in gaining a strategic partner, streamlined and simplified processes, structured teams and workflows, and a business that doesn’t hold you back from living life on your own terms.


You’ve worked hard to get to where you are today.

Whether you left the corporate space to start your business, or you’ve been an entrepreneur since birth. What good is a multi-six or seven figure business if it’s consuming your life?


You’re done doing it all on your own.

You’re sick of feeling like an employee in your own business. You want to be more proactive vs reactive. You’re done taking calls during dinner, and missing out on the world around you. You’ve built your dream business, so when do you start building your dream life?

Latoya Williamson online business manager

Meet LaToya.

the solution to your problems.

As a former Executive Assistant to C-Suite Executives and current six+ figure business owner, she understands what it takes to find the balance between running your business and letting your business run you. Bringing her on as your Virtual Director of Operations or Chief of Staff means that you no longer have to sweat the small stuff, because she’ll do it for you.

what’s included?

Director of Operations Retainer can include:


3, 6, or 12 months of support


Weekly 45-min 1:1 check-in calls


A strategic partner and thought leader to help you not only see the big picture, but figure out the steps needed to get there


Leader of annual and quarterly strategic planning processes


Oversee day-to-day operations including team management


Tracking, monitoring, and management of high priority projects, launches and initiatives


Contribution to the development and implementation of new tools, processes, and technology


Contribution in creating a nurturing, high-performance culture that upholds the company's values


Help in protecting your time so that you have the space to do what you do best: serve.

Most importantly, they are customized with your business in mind.

Client Testimonials

Praise from former and current retainer clients:

LaToya is a delight – she always brings an attitude of optimism and understanding to our conversations. She literally reduces my stress by seeing ways I can streamline and offload the unwanted tasks.

Sharon McIntosh

Love [LaToya’s] thoroughness. She helped me get organized and create an infrastructure that I can use in the future, not to mention the way I was onboarded at the beginning of working together. She has an infectious spirit and I am truly going to have “LaToya withdrawal”.

Andres Tapia

As a solo entrepreneur, there are only so many things that I can get done in a single day. LaToya gives me the support that I need to grow my business at the pace that I want, not to mention the attention and care she provides me personally. She is truly a God send to me.

Terra Winston

I’m ready!

Are you ready to find balance in your business
and your life?

You, your team, and your clients deserve a business that is not just functional, but organized, fine-tuned, and sustainable.