Your DIAGNOSIS is in and it’s official your DNA reveals you are…


The Multitasker

…which means you have your own internal drive and ambition firmly ingrained into your dna helping you to power through each day.

You’re self-motivated, forward thinking and extremely capable. Never needing to wait for direction you can jump in feet first and get the job done figuring it all out for yourself without waiting for help.

And although you have lots of irons in the fire you’re still able to complete each task efficiently and on time.

BUT…everything in the garden isn’t quite so rosy. The overwhelm is starting to creep in and you’re beginning to sink under the weight of it all.

Understanding your Entrepreneurial DNA and your own unique natural wiring are the pieces of the puzzle that will allow you to align with your purpose, who you are on the inside and how you want to feel about the work you’re doing.

Your Genetic Code as a Multitasker


You always follow through on your ideas despite adding new projects consistently. Each plate is kept spinning in the air despite an ever increasing workload.


Variety is the spice of life as you love to be kept busy doing lots of different things across the many areas of your business. In fact you thrive on being busy.


Learning new skills ignites your passion and keeps you feeling fulfilled and motivated. Rather than outsourcing you invest in a course so you can teach yourself something new.

And now for a word or two of caution….

As a Multitasker it’s very easy to overdo it simply because of how you’re wired. You’re capable of juggling a lot but those balls will fall if you continue to do this.

You have a tendency to take on too much and as a result your personal life suffers and your stress levels rise. Learning to outsource will be your savior.

You’re driven by the urgent not by the important. Knowing how to prioritize will save your sanity.

“The key is not to prioritize what’s on your schedule, but schedule your priorities.”

– Stephen Covey

Ready to wave goodbye to confusion and say hello to clarity?

I hope so….

….but before we do it’s also important to acknowledge that for some people, you being one of them, multitasking at some level is just who you are and not all of it is bad.

For you it’s a dopamine-addiction. It gives you the natural high you need to hit your self-imposed deadlines and perform.
BUT….and this is where science comes in.

As humans our brains weren’t built to multitask. Quite the opposite in fact. We’re actually wired to be monotaskers.

So it’s not you. It’s your brain.
Your brain is simply wired to thrive on doing everything yourself and keeping a certain amount of plates spinning in the air.

The trick is to know when to stop spinning.

After all, as these quiz results show, this is who you are and it’s part of your purpose driven DNA. It’s in your makeup so we can’t and shouldn’t want to extinguish it altogether. Instead it’s about managing it more effectively, allowing you to still enjoy the buzz of busyness while helping you to overcome the overwhelm of too many projects in too short a timeframe.

Any of these inner monologues sound familiar?


Nobody else will be able to do it like I do, or in the same way, so I have to do it myself.


It’s quicker to just learn how to do it myself and then I’ll know for the future.


It will take too long to show someone else how to do it so I’ll do it myself.


I can do four things at once so what’s one more thing added to the list?


My clients expect me to do it personally so I couldn’t possibly outsource it.

But here’s a secret…these are all excuses.

Things you tell yourself to justify taking on more and more projects while you get closer and closer to business burnout.

Here’s your Personalized Purpose Prescription

Multitasking Is The Drug You’re Addicted To And It’s Time To Change The Narrative

Repeat daily and pin to a place where it will be a constant reminder….

Outsourcing the mundane tasks frees me up to work on the exciting ones

Showing others my processes is like backing up to the cloud, nothing will get forgotten

Delegating to other frees up my mind for the more important things

Having a business that doesn’t rely solely on me gives me more freedom & flexibility

Putting a structure around my business will reignite my passion & purpose

Start running your business instead of your business running you!

Say hello to your fellow Multitasker…

Gwyneth Paltrow is the queen of managing multiple projects with not one, not two, but three jobs. plus she’s a mom to her two adorable children

Now, I’m sure she has an army of people behind her to help, Gwyneth is the perfect example of multitasking done the right way.

She doesn’t do it all herself but relies on (and trusts) a team to help her achieve all the projects she has going on. These include being an actress, a best-selling author and the creator of her own perfume line. Oh and

I almost forgot, she also has a traveling app called “G. Spotting” and an online publication called Goop.

Time to Discover Your Path to Purpose

Let me introduce you to ELEVATE, my simplified strategy that will help you to streamline and scale in a way that is aligned with your purpose


Take a deep dive into your business and start to evaluate what is working and what’s not. Start with the services you’re offering. Are they serving you as much as your clients? Are they profitable and scalable? Do you have the right processes and systems in place to deliver a top-notch client experience? Is the work you’re doing truly aligned with who you are and the goals you have for yourself, your family, and your clients?


Look at your personal strengths and weaknesses and think of ways to leverage the things you’re good at. The things that only you can do and the things you love to do. How can you turn those strengths into your strategic secret weapon? And then get support from others to do the rest.


Take the time to educate yourself on the things you uncovered in step one. Do some research. Check out what others are doing in your industry or even surrounding industries. Are you being a trend-setter or a trend-follower? What can you do to make positive change and bridge those gaps for your clients? Start to map out the steps you need to take in order to make those changes. And don’t forget, small steps are better than big insurmountable ones. Rome wasn’t built in a day and neither will your business.


Now bring in an expert to validate your ideas and the changes you want to make because sometimes you just need another eye or listening hear to help you on your path. Let them take an in-depth look at your business and prescribe actionable solutions that will help you move the needle forward. Remember your clients deserve to experience a business that is not just functional, but organized, fine-tuned, and sustainable and so do you!


Don’t be afraid to offload the things that you’re not good at, remember, we want to leverage those strengths. So, let’s get those things you don’t love and that take up unnecessary time off your plate. Assign these tasks to the folks that will undoubtedly do them faster (and oftentimes better) than you saving you money in the long run. There’s a reason we pay an accountant to do our bookkeeping, amiright?


Be prepared to train your new and existing team members. Pack your patience here, because now is the time to document all of your processes so you’ll have them out of your head and readily available to your team so they can be there to support you. You may even need to invest in their continued education so they can fully embrace their role and take ownership of what they’re doing. A nurtured team is a loyal team.


Give your team the freedom they need to do a wonderful job for you. Empower them to own their role, bring ideas to you, and develop their own systems and strategies. Let them help you to make your business perform like a well-oiled machine which will empower you to be the best at what you do


Hey there! I’m LaToya Williamson, Chief of Staff & Operations (some call me “Sunshine” and others call me the “CEO Whisperer”)

Latoya Williamson online business manager

After 20 years in the corporate world working as an executive assistant I woke up one morning to no job. Yep that’s right, after ten long years with a very well known beverage/consumer goods company, I’d been laid off.

So what next? I wasn’t quite ready to launch my business, although I knew this was what I wanted eventually. So instead I got another job working for a CEO, who unfortunately didn’t value my skills or knowledge and treated me like a low level assistant.

And it was then that it hit me. I could NO LONGER work for anyone else but myself. I wanted to be seen, heard and valued by people who needed my help, guidance and experience. So I built my business based on what I knew people like me wanted, not just a business/project manager and mentor, but a friend and partner they could turn to for support, laughs, and tough love.
And do you know what, it worked. Past clients have often told me that when faced with a tough decision they find themselves asking “What would LaToya do?” That to me is one of the highest compliments anyone could give me.

So now you know something about me, let’s get back to you. How can I help you?
If you let me, I’ll be your biggest advocate. But you have to be willing and ready to become the best version of yourself. But the cool thing is that you’ve already taken the first step, which was taking this quiz!
Are you ready for the next step? I sure hope so because I’m ready to help you take it.

join the purpose alignment

Find the simplest path to reconnect with your purpose, build your dream business, and live the life you’ve always wanted.

Being out of alignment with your purpose affects every single aspect of your life. It eats away at your free time, your happiness, and your peace of mind. Stop settling for “good enough.” Instead, let’s reconnect you with your purpose and reignite your passion.

Those feelings of overwhelm, confusion, burnout, and being lost don’t have to be the norm anymore. You can find your purpose and then make it work in a way that fulfills you, with The Purpose Alignment.